Effective Date: September 13, 2026 Last Updated: September 13, 2026
299Trail (“299Trail,” “we,” “us,” or “our”) operates the website located at 299trail.com (the “Site”) and provides real estate and lifestyle media content covering the Highway 299 corridor, including Shasta, Trinity, and Humboldt counties. This Privacy Policy explains what information we collect when you visit or use our Site, how we use it, and the choices you have.
By using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.
Our real estate services are provided through a licensed real estate team affiliated with eXp Realty. Our ultimate goal in operating this Site and its content is to help buyers and sellers connect with our real estate team to buy or sell property along the 299 corridor, and the information described below may be used to support that purpose.
1. Information We Collect
a. Information You Provide to Us
We collect information you voluntarily provide when you interact with the Site, including when you:
- Submit a contact or lead form (e.g., name, email address, phone number, and any message or property details you provide)
- Sign up for our email newsletter or market updates (e.g., email address, and optionally your name)
- Otherwise communicate with us directly (e.g., replying to an email)
b. Information Collected Automatically
When you visit the Site, we and our third-party service providers may automatically collect certain information about your device and usage, including:
- IP address, browser type, and device information
- Pages visited, time spent on pages, and referring/exit pages
- General location information (e.g., city or region, inferred from IP address)
c. Cookies and Similar Technologies
We use cookies and similar tracking technologies to operate and improve the Site, including:
- Advertising/retargeting cookies (e.g., Meta/Facebook Pixel, Google Ads) — used to show you relevant ads on other platforms based on your visit to our Site, and to measure ad performance
- Embedded video cookies — pages that embed YouTube videos may set cookies controlled by Google/YouTube in accordance with their own privacy policies
You can control cookies through your browser settings, including blocking or deleting them, though this may affect how the Site functions.
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries submitted through contact or lead forms
- Provide real estate services, including connecting you with our team regarding buying or selling property
- Send newsletters, market updates, or promotional content to subscribers (you may unsubscribe at any time)
- Operate, maintain, and improve the Site and its content
- Analyze Site traffic and user behavior to understand what content is useful
- Deliver and measure targeted advertising across other platforms
- Comply with legal obligations and protect our legal rights
We do not sell your personal information to third parties for their own independent marketing purposes. We may share information with service providers (such as email marketing platforms, advertising platforms, and analytics providers) solely to help us operate the Site and our business as described above.
3. Sharing of Information
We may share your information with:
- Our real estate team (including affiliated eXp Realty agents), to follow up on inquiries and provide real estate services
- Service providers who perform functions on our behalf (e.g., email newsletter platforms, website hosting, analytics providers, advertising platforms such as Meta and Google)
- Legal or regulatory authorities, if required by law, subpoena, or legal process, or to protect our rights, property, or safety
- A successor entity, in the event of a merger, acquisition, or sale of business assets
We do not knowingly share your personal information with third parties for purposes unrelated to those described in this Policy.
4. Your Privacy Choices
- Newsletter: You may unsubscribe from marketing emails at any time using the unsubscribe link included in each email, or by contacting us directly.
- Cookies: You may adjust your browser settings to refuse or delete cookies. You may also opt out of certain interest-based advertising through tools such as the Digital Advertising Alliance opt-out page or your Google Ads Settings.
- Contact/lead form data: You may request that we delete information you’ve submitted through a form by contacting us using the information below.
5. California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to:
- Know what personal information we have collected about you and how it has been used and shared
- Request deletion of personal information we have collected from you, subject to certain exceptions
- Correct inaccurate personal information
- Opt out of the “sale” or “sharing” of your personal information (which may include certain advertising/retargeting cookie activity)
- Not be discriminated against for exercising your privacy rights
To exercise any of these rights, please contact us using the information in Section 8 below. We will respond to verifiable requests as required by law.
6. Third-Party Links and Content
The Site may contain links to third-party websites, embedded YouTube videos, and MLS/listing data feeds. We are not responsible for the privacy practices of those third parties, and we encourage you to review their respective privacy policies (including Google’s Privacy Policy, which covers YouTube and Google Ads).
7. Children’s Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.
8. Contact Us
If you have questions about this Privacy Policy or wish to exercise any of your privacy rights, please contact us at:
299Trail Email: 299trail@gmail.com
9. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The “Last Updated” date at the top of this page indicates when the Policy was last revised. Continued use of the Site after changes take effect constitutes acceptance of the revised Policy.
This Privacy Policy is a general template based on the features and practices described by the Site owner and standard privacy practices for a real estate and media website. It is not a substitute for legal advice. We recommend having this document reviewed by a licensed attorney familiar with applicable privacy laws (including CCPA/CPRA) before publishing it to ensure full compliance with your specific business practices and any additional state or federal requirements.